"A mind stretched to a new idea can never go back to its original dimension"

15 ways stores trick you into spending

with one comment

Or 15 ways to have more money, if you will. :) Think it may be useful to be aware of how they try to scope in my (brain’s) pockets.


Written by flowingly

July 15, 2007 at 14:03

One Response

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  1. Most of the ‘ways to fight back’ are useless. Stores can’t afford to change their layout very often, so after a few trips you know the map of the store and head directly to what you want.

    The problem is that most of the time you don’t know what you want. Making a list helps, but only if you think about for a long period of time or you note the things that you need immediately when you realize you need them, and that is hard to do unless you walk with a notepad when you’re in your underwears at home.

    And looking might make you prone to buy, but you were looking because you wanted to buy in the first place. One always scouts for things that might be useful and they didn’t know about.

    Bottom line: the way to fight back is to know what you need and choose what you want. Marketing can only push you towards an “impulse buy”, but they can’t force you to have the impulse.

    Besides, they try to sell you the expensive stuff, yet in a big market, the difference in price is small anyway. You make a very small economic gain only to make sure the market doesn’t make it. That sounds spiteful to me, not practical.

    I personally believe that the engine driving people to buy useless things is “the trend” and it’s a social problem and a personal problem. There is no point of choosing from the bottom shelf if you came to the store to get the most expensive brand shirt you can find.


    July 18, 2007 at 08:50

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